Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
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Description
The case studies themselves are decent examples of the points made and they go into enough depth to be useful guidelines.
But is it a fairly decent account of the considerations and practical processes involved in the development of a brand identity? Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more. This item may ship from the US or other locations in India depending on your location and availability. For example, case studies are featured on black pages to help differentiate them from the wider text.Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries digital media, fashion, advertising, product design, packaging, retail and more.
This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. I question whether this book actually appeals to the entirety of the audience it’s aimed towards (noted as lecturers, industry professionals and students in the introduction), but as a starting point for a total newbie it certainly provided an informed overview of the subject area.This book is mainly for graphic designers as it involves a comprehensive discussion of the design process, such as how to get inspired, start sketching, create several designs and so on. Nevertheless, it can give marketers an opportunity to be educated about the important role of graphic designers in the overall branding strategy. Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Although it discussed the tangible and intangible aspects of creating a brand, it gave more attention to the tangible elements or the visual identity of branding, though it has pointed out how the creation of brands needs to include a purpose, a message, a promise and several objectives which would guide designers through the designing process.
I think it would have been much more useful for the author to have followed the design process for a single brand from the point of inception to its comprehensive realisation when seeking to exemplify points. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo. Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up.
For those looking for a book that will guide you in creating a brand strategy, this book has it all! uk/landing-page/quercus/quercus-company-information/">The data controller is Quercus Editions Ltd. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand.
- Fruugo ID: 258392218-563234582
- EAN: 764486781913
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