When Gatorade approached Smart Design for help, we thought we should capitalize on its existing cutting-edge resources like the GSSI lab and research facility to explore and enable new experiences and services. What personalization means for each target varies. It turned out high school students care most about flavor variety, while professional athletes value carb and electrolyte formula customization more. To take advantage of the momentum and maximize growth opportunities, the management of Gx was recently split into two separate units: Digital Ecosystems including Gatorade.com and the Gx App, and Athletic Equipment (non-consumable sweat patches, bottles, coolers). Gao, W. et al. Fully integrated wearable sensor arrays for multiplexed in situ perspiration analysis. Nature 529, 509–514 (2016).

For example, an independent review of research from 2007 discovered that fully industry-funded research studies were significantly more likely to find favorable results than studies with no industry funding. This is increasingly the way new technology comes into the world, not with a single super-advanced gadget, but with dozens of devices, systems, and data sets interacting in meticulously designed ways, to produce something magical. It’s a ridiculous amount of work behind the scenes, often by partners working in diverse fields (like sports medicine, interaction design, and microfluidics, for example). According to SugarScience by the University of California, Berkeley there are more than 300 research articles about sports drinks available. Of these, it is difficult to find research not funded heavily by industry stakeholders, including Gatorade. When these bodies fund research into their own products, reviewers widely regard it as a conflict of interest. Where did this absurd obsession with "staying hydrated" come from? All expert medical advice says simply "drink when you are thirsty" unless you are , for example, running a marathon. Think about it - thousands of years of evolution would not result in us "forgetting to drink"? Feel thirsty, drink. Simple as that. Different targets value different features and need different marketing information and language/terminology. Explanations should be more educational for amateurs vs. pros who are used to getting what they’re going to eat and drink prescribed by trainers, coaches, and nutritionists. Consumers have different use cases, expectations, and base level knowledge.It wraps many of these parameters along with training data into a single target number which can be toggled to either a 'Rest, Maintain, Improve or Compete' setting - presumably to push you in an appropriate way to help meet the relevant goal but, so far, it's not especially clear what this all really means, nor how it relates specifically to planning your fluid and electrolyte intake. But when you think about the kinds of experiences that create a sense of “magic”, they often have that iceberg-like quality: a simple device or interaction with a sophisticated benefit. That’s only possible through tech ecosystems, and those ecosystems get more complex every day. After all, if a team of designers, technologists, and researchers can give a skin patch magical powers…what’s next? About John Anderson, Technology Director Exceptional cross-functional, partner agency, and supplier talent, collaboration, and mutual respect are key. The table below shows what the data looks like if you take the lowest possible sweat sodium reading from the Gx patch tests and contrast it with the highest in the range...

We've had the Gx patches in our hands for a few weeks now and 5 members of the team have used 25 of them during a variety of bike and run workouts. However, polyglycols and Esters generally do not work well with plastic in terms of compatibility. However, they may be compatible with some type of plastic material. Do Gatorade Gx Bottles Have a Warranty?If the thread is stripped or the lid is damaged you may have to get a new lid. Clean It To Remove Dirt As Gatorade has moved towards becoming a platform business, we’ve kept the following product principles in mind: 1. Stay True to the Company’s Purpose The unexpectedly huge popularity of low-tech bottle personalization (names, colors, teams, numbers), as they became a statement of identity and creativity for athletes. The “ah ha” came when players put masking tape and their names on bottles with their unique formulas during COVID. http://healthyeatingresearch.org/wp-content/uploads/2013/12/HER-Sports-Drinks-Research-Review-6-2012.pdf The final design works because, despite doing something extremely innovative, the Gx patch itself is fairly low-tech. But you can think of it as the tip of a tech iceberg: a simple, highly visible element that leverages a vast ecosystem of servers, algorithms, connectivity and careful design to do something extraordinary.